© Fitzgerald Creative Studios

Amarula / Retail hospitality

The mobile
tasting station.

A smaller footprint.
The same brand presence.

Loading the tasting station

The unit / Design intent

Hospitality that
moves with the moment.

A mobile tasting format designed to bring Amarula into the aisle. The concept combines a recognisable branded front with the practical space needed to prepare, present and serve a tasting.

01 / Presence

A considered silhouette.

A curved burgundy body, light timber worktop and brass detailing give the compact unit a distinct identity. The front remains a clear branded surface, with service functions kept behind it.

02 / Service

Everything within reach.

The concept includes covered worktop inserts, a pull-out preparation surface, glassware storage and a concealed waste area. The serving face stays uncluttered while the host works from the reverse side.

03 / Movement

Built around the encounter.

Castors and a compact footprint allow the tasting position to move through a retail environment. A raised rail defines the worktop edge and keeps the presentation visually contained.