Independent creative studio / Cape Town
Experiential design.
Brand environments. Visualisation.
The practice
Concept → ExperienceSpatial thinking. Distinctive identities.
Experiences designed around people.
Fitzgerald Creative Studios develops brand environments, retail experiences and visual systems, from concept to production detail. Independent creative direction, with a practical understanding of how the work comes together.
Selected work
05 projects / From space to screen01 / Brand environments
Two rival teams.
One shared space.
Explore the layout / 03 images ↗Springboks green meets All Blacks black. The shared bar, team areas and central photo moment give the rivalry a physical setting.
02 / Brand presence
The brand.
In person.
View styling ↗
The details ↗Sport-led silhouettes. A sharp blue and yellow palette. A team identity designed to carry Blonde into the crowd.
03 / Festival experience
From a first encounter
to a shared moment.
A connected series of festival moments: football culture, a sculptural sales counter and a tactile flavour vote. Each touchpoint gives the brand a different way to meet its audience.
04 / Motion
Rémy Martin
A brand story in motion.
05 / Retail hospitality
A brand encounter.
On a human scale.
Amarula / Retail tasting conceptsView the edit 04 images ↗
A tasting station has two audiences: the shopper it invites and the host who works behind it. These concepts resolve both, connecting a recognisable brand presence with the practical rhythm of service.
01 / Attract
The open counter frames the host and the tasting moment. Suspended lighting and branded surfaces give the encounter a clear place within the store.
02 / Engage
The mobile format takes the same hospitality into the aisle. Its compact footprint changes where the conversation can happen.
03 / Resolve
Storage, preparation surfaces and castors are part of the concept, not an afterthought. The assembly study reveals the thinking beneath the exterior.
Further reading
Concepts, systems & toolkits / PDFNew projects & creative partnerships
Cape Town / Working worldwideIndependent creative direction, spatial design and visualisation.
Project-based collaboration and ongoing studio support.
